![]() ![]() ![]() “Teaming up with Shell allows us to provide even more savings and rewards to our customers, which we know is important, with the economic challenges our customers face.”īeginning Sept. “Kroger’s loyalty card program is unmatched in the industry, providing customers the best possible shopping experience,” said Jeff Fike, director of customer relationship management and development for Kroger. To date, nearly 4,000 Shell stations across the country have launched the fuel rewards program and are active redemption centers for Kroger Fuel Points. Originally launched in February 2010, the Kroger fuel rewards program with Shell is rapidly garnering customer attention and adoption in the 49 markets where the program has been successfully rolled out. and Shell are continuing the expansion of their fuel rewards loyalty program that provides shoppers the opportunity to save on fuels by using their Kroger Plus Card or other Kroger family of stores loyalty cards to earn points that can be redeemed for fuel discounts at participating Shell stations. ![]()
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